Service marketing focuses on promoting and selling intangible services rather than physical products. It involves understanding customer needs and delivering high-quality service to meet those needs. Key elements include the service mix (product, price, place, promotion, people, process, and physical evidence) and building strong customer relationships. Effective service marketing requires clear communication, reliability, and responsiveness.
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Service Marketing PPT: Types, Examples and Importance
It also emphasizes the importance of customer experience and satisfaction. By differentiating services and creating value, businesses can attract and retain customers. Ultimately, service marketing aims to enhance customer loyalty and achieve long-term success in the competitive marketplace.
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Table of Content for Service Marketing PPT
- Definition
- Introduction
- Services Marketing Examples
- Importance of Service Marketing
- Types of Service Marketing
- Conclusion
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